Playing it safe will never make you stand out.
When I’m commissioned to develop a unique marketing concept, I smile from ear to ear because that’s my time to shine.
When I’m asked to show how the marketing concept has been done before with results, my smile quickly fades.
I understand that budgets are smaller. I understand you may have been put in a position to make choices for a company that you didn’t create. I understand that your job could be in jeopardy if you don’t produce results. But doing what others have already done before will not put you in position to achieve what others have never achieved before.
There are no proven results for unique. Unique allows you to pave the trail
This is an awesome video of people who decided to do what others haven’t done.