Finding His Next Fab

The other day I sat down and watched “More Than a Game”, a documentary on the 4 players that grew up playing basketball together in Akron, OH.

(For Netflix subscribers, the documentary is available through instant streaming)

From start to finish, it was an excellent story showing team work, leadership and individual struggles and growth. At the end of it, I realized what could be the ultimate reason LeBron James turned down all offers and headed to Miami.
For LeBron, before his pro career began, he was surrounded by a few guys that were more than his teammates on the court. These guys were family and they road the journey of their childhood together. At one point in the documentary, a guy (can’t remember who) said

Attitude Really is Everything

Saturday I joined a group of volunteers organized by my church, out in East Winter Garden, FL. The project could have lasted all day, but thanks to a tremendous turnout of volunteers, the project was completed in blazing speed.

At the service project I was humbled by the children who were there.  On a Saturday morning when I’m sure all of them would typically be playing video games or watching TV, they spent their day with a paint brush in hand and serving in the community.  A decision their parents obviously made, and one they

Defining a Small Target Audience

Does you’re business require only a handful of customers to stay busy/successful?

As you define your target audience, don’t limit yourself to only “demographics.”

The advantage of having a small amount of customers required to move forward is that it allows you to define your audience all the way down to a specific niche.  This niche may be something they sell or it may be something that the owners themselves are into.

If you both share a specific interest, it opens the door for not only a great conversation, but can also feed your passion in serving them.

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Broken Marketing

No matter how great you market your business, your reputation will eventually supersede you.

Last night as I sat watching Monday Night Football with my good friends, time after time,  AT&T’s beautifully well written and produced commercial telling me that they cover 97% of America did absolutely nothing but tell me they are liars.

I jokingly said to my buddies, “I guess no matter where I go I’m always in the 3%.”  We chuckled and laughed because we all agreed.  The only 97% statistic that AT&T is accomplishing, is that 97% of their customers complain about their coverage.

The company has done well in pushing out their name, including the contract deal with Apple to exclusively serve the iPhone. Unfortunately they swung and missed on this opportunity to deliver, and rather than spend marketing dollars on better coverage, they spent their money on sounding like liars to the public.

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