Facebook’s New Group Pages

Facebook launched their new group pages that seem to offer members an easier way of communicating.  You can now chat with members of the group in real time all at once, the group posts show up in news feeds, you can create and share docs, and you can set up your notifications to let you know when users interact on it.  Oh, and how can I forget….you no longer invite people to join your groups….you add them.  Bam.

But before I go off and rave about the new groups, I also found

Put Your Heart Into It

In the last 5 months of living around Orlando I’ve experienced some pretty cool theme parks.  80% of that time the people that were a part of the shows entertaining me and my family put every ounce of their passion into their job.  I could feel their passion and so could the crowd.  The other 20% of the time I experienced a passion from the entertainers that was a bit less than expected.

The 80% of my experiences left me with goosebumps and complete satisfaction.  I smiled from ear to ear and talked about the experience with others.   The other 20% stuck out like a turd in my living room and stunk just as bad.  That too I talked about with others.

Chances are you’re not the only one who can do what you do, so put your heart into it.

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Relation vs. Transaction Marketing

The number of customers you require to succeed in business determines the strategy of your social media.

After the Phlier workshop on Article Marketing, @shawnvincent and I were talking about the relational vs. non-relational strategies of digital marketing. The long thought marketing tactic of “It’s a numbers game” vs. the new media strategy of engaging in relationships and conversations through social networks.

Relationships, engagement, and Conversation are words that may be completely overused in the social media realm, but they are words that imply time and energy.

Typically, the higher your ticket price is, you’ll experience a