As Social Media came on the scene just some few years ago, it went from being the cool thing for teens to do, to young professionals and grandparents signing up and using it. As the last few years have passed a variety of tools and add ons have come aboard tingling the nerves of marketing guys around the world causing them to flock to their online profiles and websites claiming to be gurus in this popular new communication industry. Till this day, I’m confident that the majority of marketing guys who spent 24 hours or less on a social network changed their Bio to add the words “Social Media Guru” in order to take advantage of the numerous people who were technology illiterate.
Whenever Corporations get involved in new trends they seem to always find a way to sterilize the market with their attempts to reach young buyers, and so has it, social networking sites are riddled with information updates and nothing else. Companies that don’t get the concept of social networking find themselves either giving up or continuing to pour money into this new tool with no return.
I’d love to say that people finally get it, but a day doesn’t go by where I come across 5+ pages on social networks of businesses throwing stuff against the wall (pun intended) and nothing sticking. I decided to create a fun low budget video for you to watch that should sum it up in a nutshell.
Whether you get social media or not, the time to do it effectively is important. If you find yourself not getting the response you need from your branding efforts, you can contact me via phone or email and we can look into (re)positioning your brand on the correct path for success.