So this morning a lady walked into the gym and hopped up on the elliptical in front of me and began her cardio workout. As she began her workout I noticed something a little off. She had TP sticking out the top of her spandex in the back. It puzzled me for a bit, because I wasn’t sure if she had it there for a reason. (maybe sweat?) but as she answered her ringing cell phone and continued to talk while working out, I kept quiet. 10 minutes later she reached around and discovered what she obviously thought was left in the bathroom, hung up her phone, and continued her workout quietly.
If you know me, I like to take personal experiences and relate them to my industry, so here we go!
Here’s what this mornings incident of the Public TP tangle can teach you about your marketing 🙂
1. There’s a strong possibility that the image you think your brand is portraying is quite different from what people are seeing
2. Just because people don’t saying anything about what you’re doing wrong with your marketing, doesn’t mean there isn’t anything wrong.
3. If you’re not willing to give it all you got, then don’t waste your time. (If you can talk on a cell phone in your cardio workout for 10 minutes, you’re not trying hard)
4. If you want your brand to stand out at whatever cost, stick some TP in it and stand in front of people. (I can’t promise this will give a positive return)
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How about these?
1. You may not give a crap about your marketing strategy, but that doesn’t mean it still doesn’t stink to high heaven.
2. Marketing can be a crappy job, and sometimes you just gotta roll up yer sleeves and grab a hold of it with both hands to get it under control.
3. Don’t get caught up in fads – just because everyone has TP stuck in their spandex doesn’t necessarily mean it’s a good look for you or your company.
4. Just do it…but don’t forget to flush it down the tiolet as well.
5. Bad marketing leaves a lasting impression.
6. Scat fads do not make an effective branding strategy in any market.