Creative Branding in a Small Town

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The City of Winter Garden, FL is a quaint small town with great potential for businesses to do something different than anyone else.  I had this thought on creative branding the other day, regarding the town, and I figured it would be a great opportunity to share with all of you.

One of the most noted attractions to Winter Garden is it’s biking community. The West Orange Trail passes through the town attracting bikers who ride the path to stop in and treat themselves to a break. This is a huge opportunity for a business to really take advantage of some great marketing.

Cup of Change

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While making my pot of coffee this morning I chuckled a bit. Scoop after scoop I was making my coffee just the way I love it. DARK. I even set my brew quality to STRONG. I love my coffee with a rich bold flavor, just the way Starbucks makes their regular blend. Matter of fact, we buy our coffee (extra bold) from Starbucks and/or World Market just to get it the way we like it.

7 years ago, though, my opinions were way different.  If you would have given me a cup of rich bold flavored coffee, I would have curled my lips and thought it tasted burnt.  That 7 some years ago, I was just entering into a business lease in downtown Rochester, MI.  My office happened to be right across the street from America’s favorite coffee house, Starbucks.

The Positive Behind the Negative

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Negative traits are often found behind the driving force of great accomplishments.  I’ve discovered that often, these traits, are frowned upon and criticized; but are they a key ingredient to the overall outcome?

Often times, people who have eliminated these traits have also negatively effected the strength in what they do.

A couple questions arise out of this: 1. If we can never be perfect, should we be so concerned about negative traits when they happen to help shape us in our accomplishments?