I’d like to thank my friend Magnum for inspiring this blog
Creative Branding in a Small Town
The City of Winter Garden, FL is a quaint small town with great potential for businesses to do something different than anyone else. I had this thought on creative branding the other day, regarding the town, and I figured it would be a great opportunity to share with all of you.
One of the most noted attractions to Winter Garden is it’s biking community. The West Orange Trail passes through the town attracting bikers who ride the path to stop in and treat themselves to a break. This is a huge opportunity for a business to really take advantage of some great marketing.
Relating to Your Audience
For the last couple of days I’ve been battling a soar throat and doing my best to remain sanitized and away from the rest of the family. Outside of my throat being sore though, I never felt achy, coughy, sneezy, or fevery, which was a good thing. But yesterday, Ethan (my 7 year old) felt I was getting too much attention and decided he was going to one up me with a fever.
Being sick can probably seem pretty interesting to a child, laying around all day, watching cartoons, playing video games maybe, or if it’s the school year, being able to stay home.
Everyone’s a Guru
As Social Media came on the scene just some few years ago, it went from being the cool thing for teens to do, to young professionals and grandparents signing up and using it. As the last few years have passed a variety of tools and add ons have come aboard tingling the nerves of marketing guys around the world causing them to flock to their online profiles and websites claiming to be gurus in this popular new communication industry. Till this day, I’m confident that the majority of marketing guys who spent 24 hours or less on a social network changed their Bio to add the words “Social Media Guru” in order to take advantage of the numerous people who were technology illiterate.
Whenever Corporations get involved in new trends they seem to always find a way to sterilize the market with their attempts to reach young buyers, and so has it, social networking sites are riddled with information updates and nothing else. Companies that don’t get the concept of social networking find themselves either giving up or continuing to pour money into this new tool with no return.