Relation vs. Transaction Marketing

The number of customers you require to succeed in business determines the strategy of your social media.

After the Phlier workshop on Article Marketing, @shawnvincent and I were talking about the relational vs. non-relational strategies of digital marketing. The long thought marketing tactic of “It’s a numbers game” vs. the new media strategy of engaging in relationships and conversations through social networks.

Relationships, engagement, and Conversation are words that may be completely overused in the social media realm, but they are words that imply time and energy.

Typically, the higher your ticket price is, you’ll experience a