No matter how great you market your business, your reputation will eventually supersede you.
Last night as I sat watching Monday Night Football with my good friends, time after time, AT&T’s beautifully well written and produced commercial telling me that they cover 97% of America did absolutely nothing but tell me they are liars.
I jokingly said to my buddies, “I guess no matter where I go I’m always in the 3%.” We chuckled and laughed because we all agreed. The only 97% statistic that AT&T is accomplishing, is that 97% of their customers complain about their coverage.
The company has done well in pushing out their name, including the contract deal with Apple to exclusively serve the iPhone. Unfortunately they swung and missed on this opportunity to deliver, and rather than spend marketing dollars on better coverage, they spent their money on sounding like liars to the public.
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