I’d like to thank my friend Magnum for inspiring this blog
As Social Media came on the scene just some few years ago, it went from being the cool thing for teens to do, to young professionals and grandparents signing up and using it. As the last few years have passed a variety of tools and add ons have come aboard tingling the nerves of marketing guys around the world causing them to flock to their online profiles and websites claiming to be gurus in this popular new communication industry. Till this day, I’m confident that the majority of marketing guys who spent 24 hours or less on a social network changed their Bio to add the words “Social Media Guru” in order to take advantage of the numerous people who were technology illiterate.
Whenever Corporations get involved in new trends they seem to always find a way to sterilize the market with their attempts to reach young buyers, and so has it, social networking sites are riddled with information updates and nothing else. Companies that don’t get the concept of social networking find themselves either giving up or continuing to pour money into this new tool with no return.
A cool new concept with Checkin™ features launched late last night on the iPhone. Although the site had launched earlier in the day, the iPhone app was awaiting approval and last night as I sat with the developer at the Downtown PourHouse in Orlando, the approval came in. The excitement was muffled by the raging Magic fans cheering their team on in the 4th quarter, but nonetheless the approval brought high fives around the table.