Why Do We Demand Rewards?

As I looked into why kids and adults seek rewards for things that in the past never quantified such a response, I’ve come to the theory that video games are at the top of the list for our ongoing feelings of needing some kind of reward for our actions.

When playing video games, you unlock benefits either through finding secret places or completing levels and tasks. If you look at the current generation of kids all the way to the generation of technology leaders, video games have played a huge part in our upbringing. So much so, that we now want to bring the joy of unlocking rewards into our real life through the levels we complete on the variety of mobile checkin platforms.

Now if only there was a mushroom that could make me taller….


A cool new concept with Checkin™ features launched late last night on the iPhone. Although the site had launched earlier in the day, the iPhone app was awaiting approval and last night as I sat with the developer at the Downtown PourHouse in Orlando, the approval came in. The excitement was muffled by the raging Magic fans cheering their team on in the 4th quarter, but nonetheless the approval brought high fives around the table.