Creative Branding in a Small Town

The City of Winter Garden, FL is a quaint small town with great potential for businesses to do something different than anyone else.  I had this thought on creative branding the other day, regarding the town, and I figured it would be a great opportunity to share with all of you.

One of the most noted attractions to Winter Garden is it’s biking community. The West Orange Trail passes through the town attracting bikers who ride the path to stop in and treat themselves to a break. This is a huge opportunity for a business to really take advantage of some great marketing.

Have Fun and Make an Impact

You’re just about to launch your big idea and you’re looking to make a small, yet powerful impact. Chances are you have people around you that have been involved with the development or at least have bought into your idea and have encouraged you to see it through. You’re now finding yourself filled with the same amount of excitement you had the day you learned to ride a bike. You’re itching to get out and feel like you want to ride around the world and never look back. This energy is priceless and it’s the one thing that I, myself, am addicted to and hold as the reason for my love affair with entrepreneurialism.

A Lukewarm Character is Forgettable

“A man with no enemies is a man who has no character”
Paul Newman

While on a phone call with my brother, we were talking about the Characteristics of fight or flight. We talked about two people in general at his office.

The first person flew under the radar. He didn’t make a lot noise and although he knew where he stood on his opinions, he kept them to himself in order to avoid ruffling the feathers of others.

Relating to Your Audience

For the last couple of days I’ve been battling a soar throat and doing my best to remain sanitized and away from the rest of the family. Outside of my throat being sore though, I never felt achy, coughy, sneezy, or fevery, which was a good thing. But yesterday, Ethan (my 7 year old) felt I was getting too much attention and decided he was going to one up me with a fever.

Being sick can probably seem pretty interesting to a child, laying around all day, watching cartoons, playing video games maybe, or if it’s the school year, being able to stay home.