Creative Branding in a Small Town

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The City of Winter Garden, FL is a quaint small town with great potential for businesses to do something different than anyone else.  I had this thought on creative branding the other day, regarding the town, and I figured it would be a great opportunity to share with all of you.

One of the most noted attractions to Winter Garden is it’s biking community. The West Orange Trail passes through the town attracting bikers who ride the path to stop in and treat themselves to a break. This is a huge opportunity for a business to really take advantage of some great marketing.

Relating to Your Audience

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For the last couple of days I’ve been battling a soar throat and doing my best to remain sanitized and away from the rest of the family. Outside of my throat being sore though, I never felt achy, coughy, sneezy, or fevery, which was a good thing. But yesterday, Ethan (my 7 year old) felt I was getting too much attention and decided he was going to one up me with a fever.

Being sick can probably seem pretty interesting to a child, laying around all day, watching cartoons, playing video games maybe, or if it’s the school year, being able to stay home.