Defining a Small Target Audience

Does you’re business require only a handful of customers to stay busy/successful?

As you define your target audience, don’t limit yourself to only “demographics.”

The advantage of having a small amount of customers required to move forward is that it allows you to define your audience all the way down to a specific niche.  This niche may be something they sell or it may be something that the owners themselves are into.

If you both share a specific interest, it opens the door for not only a great conversation, but can also feed your passion in serving them.

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