Behind the Scenes of the Big Bright Light Show in Rochester, MI
Jan 2012 04

Rochester Michigan is one of my favorite places.  It was there that I….

- Bought my wife’s wedding ring.
- Leased my first office.
- worked with many local companies on marketing.
- Got slightly addicted to Starbucks.
- Got my second tattoo.

It was there that I got to do many things, including the chance to meet some great people.

Rochester is full of great events year round, but there are 2 things that happen there that I absolutely love.

1. The Rochester Mills Oktoberfest
2. The Big Bright Light Show

Funny enough, while doing some marketing for the Rochester Mills Brewery back in the day I got to meet Kristi Trevarrow who worked there and who is now the Executive Director of the Rochester DDA, the group responsible for the amazing Big Bright Light Show.

If you don’t know what the Big Bright Light Show is, here’s a quick glimpse:


Every year however I always find myself wondering about little tidbits of information regarding the whole thing.  After Amy asked me the same questions I decided it was time to email Kristi and see if I could get some answers.

ME: Who puts up the lights?

KRISTI: J. Ranck Electric

ME: How man people work on it?

KRISTI: Varies, but typically two crews of four

ME: How many hours are put into it?

KRISTI: They start October 1, working 5 days per week, 8 hours per day ’til the week of Thanksgiving.

ME: How long do they stay up?

KRISTI: The lights are aglow until January 1, then are re-illuminated for the Fire & Ice Fest the last weekend in January

ME: How many people does the Big Bright Light show attract?

KRISTI: Over 1 million visitors annually

ME: Do businesses see a big increase in sales due to the lights?

KRISTI: On average, about a 15% increase each year. We are just putting out the surveys for this past season

ME: Are there anchors drilled into the sidewalks or buildings, and if so, does that create any cracking or structural issues?

KRISTI: Drilled into both. Great care is taken with anything that we put into the buildings.

ME: How many feet of lights are used?

KRISTI: Not sure on that one, but we are at 1.5 million points of light.

ME: Does downtown Rochester own the lights?


ME: Where are the lights stored?

KRISTI: Top secret location within the City ;)

ME: Any cool facts about the Big Bright Light Show?

KRISTI: It’s been featured on CNN, Fox News and Good Morning America.

If you ever had the chance to visit downtown Rochester during the Big Bright Light Show, you know how beautiful it is.  This begged my last and final question, “Who’s idea was it to blanket the town in lights????”  Turns out, that was Kristi’s.


Dec 2011 24

Exploring a Construction Site with Instagram
Dec 2011 23

When I see a yard full of big’ol Tonka trucks less than a mile away from my home, the curious kid inside of me starts to take over and when that happens….I have to go explore.

I turned to Ethan, and you can imagine, it didn’t take any persuasion for him to join me.  As a big fan of the Instagram I of course had to capture the exploration (follow me on Instagram @davevanz)  At the bottom of this blog I also added a video of us sneaking up on a Gator on the way back to our bikes. :)


Dec 2011 23

I don’t think it’s any secret our family loves to laugh and have fun. It’s the little things like this that keep us smiling


Dawson Mispronounces the Word Present
Dec 2011 21

My son Dawson, the king of mispronouncing words, dropped a new one the other day that sent us laughing hysterically (and looking forward to this years Christmas with family).  Check out how Dawson says the word “Presents”


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